This spec ad was created by Eugen Merher, a student at Germany's Film Academy. He did submit the ad to Adidas, but they kind of blew him off.
They said that they didn't support the work because they get lots of these kinds of requests, they already have their agencies, and they don't really need it. I'm not sure if they even watched it, but we sent an email before production and afterward.
Read the full interview here.
"Break Free" has over 12 million views, and counting!