Asian Andy is not the first person to do this (and it's not even his first time to do it), but this is the first time I've heard about it. He set up a live stream and let people pay money to try and wake him up. He made $16,000 and I imagine got a sh*t night of sleep.
The way it works is that people donate money and they can use text-to-speech or other sounds (sirens, alarms, dogs barking, etc.) that are completely obnoxious in an attempt to keep him up. Seven hours of that and he'd made $16k.
That's a lot of money, but my sleep is precious. I would 100% be ready to shank someone by the end of it.