We know why some people compete. It could be for the fame, it could be for the fortune. The people in this video are doing it for none of those things. In fact we have no idea why they would do something like this. Do you? This video is dramatic footage of people throwing themselves down Cooper's Hill at the annual cheese rolling contest in the UK. Injuries included a dislocated shoulder as well as numerous grazes and bruises. This video will make you audibly shout in fear for these people's lives. For more on the story you can check out this TIME.COM article!