New World Record For Matches Extinguished On The Tongue

Records were made to be broken.  And some World Records make you scratch your head and wonder...wait, there's a world record for THAT?!?!  This happens to be one of those cases, as we have a new world record for most matches extinguished by the tongue in a minute.  This happened last year, but the video was just published.  A guy from Slovakia set a Guinness record by extinguishing 62 lit matchsticks with his tongue in one minute.  He beat the previous record of 59. The matchsticks were laid out on a table and he lit each one by hand before putting it out on his tongue.  The music really helps the drama of witnessing a man do this, but the question remains: WHY does he do it?!?!?