Tim Schuldt is currently the President & CEO of Queen City Sports & Entertainment LLC, a full service sports and entertainment marketing agency, Chief Operating Officer of Empower Sports & Entertainment LLC, a professional USL Super League soccer team playing as the Carolina Ascent FC and President and COO of Queen City Soccer Club LLC, a professional USL Championship soccer team playing as the Charlotte Independence. Tim oversees all business aspects of the agecny and clubs including sponsorship sales. 20
Prior to his current roles Tim was the Senior Vice President of Sales, Marketing, Communications & Events for the Corporate 500 motorsports entity, Speedway Motorsports Inc. Tim was responsible for the stewardship of consumer revenue development at SMI’s flagship facility Charlotte Motor Speedway as well as zMAX Dragway and The Dirt Track at Charlotte. Tim’s responsibilities include functional areas of; marketing, advertising, ticket sales, ticket operations, camping and tour sales, the Speedway Club, event development and in-race entertainment on the the world’s largest HDTV.
Prior to being asked to oversee the consumer marketing, Tim returned to SMI as the National Vice President of Corporate Partnerships where he created marketing platforms across all SMI facilities and media outlets for over 40 Corporate 100 companies.
Tim returned to motorsports to be a part of a turnaround team, tasked with restoring SMI sister company, Motorsports Authentics, to profitability. As NASCAR’s largest licensee, Motorsports Authentics hemoraged $43,000,000 in losses in 2007. Tim was responsible for renegotiating numerous NASCAR team, track and sanctioning body licenses and restored them to profitability. Tim was also responsible for the creation of 10 different consumer promotions that delivered over $10,000,000 in incremental revenue. In addition, Tim was responsible for brand management, advertising, business development and media partner relationships.
As Chief Marketing & Sales Officer for the Pittsburgh Pirates Tim was responsible for all Consumer and Corporate marketing and revenue. In addition, Tim was responsible for customer entertainment and satisfaction. With over 125 employees, Tim’s team including the functional areas of Sponsorship Sales, Suite Sales, Ticket Sales, Hospitality Sales, Non-Baseball Event Revenue, Media Sales, Business Communications, Branding, Broadcasting Partnerships, In-Game Entertainment, Concessions and Licensed Merchandise Sales, Ticket Operations, and the Alumni Affairs department. The Pirates, despite incurring 15 years of losing seasons, logged their 5th and 7th largest attendance years in the club’s 120-year history as Schuldt and his team successfully re-branded the franchise as a hardworking, never say die, improving team. Schuldt’s sponsorship staff grew the business over 45% and secured long-term innovative branding partnerships including the “Montecristo Cigar and Martini Club”, “The Lexus Home Plate Club” as well as the Negro League experiential theater and attraction named the “Highmark Legacy Square.” Schuldt was also an integral part in restructuring the ball clubs broadcast partnership with FSN Pittsburgh and Clear Channel Communications, increasing revenue by $6,000,000 annually. In addition, Schuldt created a non-baseball events department that secured over 200 non-baseball events annually included sold out concerts with Bruce Springsteen, Jimmy Buffett, The Rolling Stones and Pearl Jam. With the execution of 3 business plans, Tim’s team delivered a 22% increase in annual local revenues and collectively added over $70,000,000 in new and incremental local revenues.
Prior to joining the Pirates, for three years, Tim was Vice President of Sales and Marketing at Infineon Raceway, a SMI-owned, NASCAR Sprint Cup facility in Sonoma, California. While there, Tim sold the largest single motor sports facility sponsorship in U.S. history with the naming rights of Infineon Raceway for $34,600,000. Tim and his team grew corporate partnership revenue by over 80% during his tenure. Tim was responsible for branding, consumer marketing, corporate marketing, media sales, sponsorship, tickets sales, suites sales and hospitality sales. While at Infineon, Tim and his team renewed over 97% of their corporate clients.
Schuldt also spent 12 years with Coors and Pepsi negotiating, managing and activating sponsorship and media partnerships in all major professional sports, numerous motorsports leagues and many of the premier collegiate sports properties in the country.
Schuldt, his wife Heather and their three children reside in Cornelius, NC.