This whole thing went from an internet joke, to meme, to EDM festival, to now an actual thing.
Which in some ways gives me hope for the future. Seems counter-intuitive, I know, but hear me out. This meme start months ago. Everyone thought by now it would lose steam and no one would show up. But guys! WE ACTUALLY FOLLOWED THROUGH ON SOMETHING! It's a stupid thing, sure, but maybe that means we can follow through on actual things in the future!
Ok now let me give you the goods.
Here's a link for more live updates.
And of course, the now iconic Naruto run.