So - the worse possible scenario just happened for the NBA. Toronto defeats Milwaukee 4-2 and earned the right to play the San Francisco Warriors in the finals. (yes, I know it's technically Golden State).
Unless you live in SF or Toronto - I find it hard to find any reason why anyone even care about this - let alone watch it.
Don't get me wrong - Milwaukee isn't exactly the entertainment mecca of the universe - but at least it's in the USA.
Selling add time on ABC is not going to be easy.