What Happens When You Combine Tide Pods And Booze?

We aren't sure how to feel about this. The good people at Glenlivet have taken tide pods and filled them with booze. Okay, Booze Balls was Woody's nickname in college but that's for another day. These things are cocktails make with their scotch that you can bite. Is this a good thing, or is it simply a cool way to sneak booze into places that normally make it harder to have beverages in? Would ANYONE be willing to try these and let us know if they are any good?