This happened at a recent baseball game between the Mets and the Marlins. We are talking about some sort of viral marketing for the fine folks at Cinnamon Toast Crunch. Does Cinnamon Toast Crunch even need marketing? When you talk to people about cereal, we would guess that 90% of people have Cinnamon Toast Crunch in their top 5 cereals of all time. Then, there are the announcers who seem to have no idea what the mascot is for. They first guess that it is some sort of pop tart (can't blame them for that one) but then there is a reference to Sponge Bob? We know they are sports guys, but c'mon man! Know your mascots!